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Pharma Distribution & SFA Software

Bridging the gap between the pharmaceutical manufacturer and the pharmacy shelf requires military-grade logistics and highly effective field sales teams. Relying on WhatsApp messages for Medical Representative (MR) reporting and phone calls for B2B wholesale orders results in lost sales and compliance violations. Vanavya Tech develops Custom Pharma Distribution & Sales Force Automation (SFA) software. We build unified ecosystems featuring B2B e-commerce portals for pharmacies, GPS-tracked MR reporting apps, and robust distribution management systems.

Key Industry Problems

  • ⚠️ Medical Representatives (MRs) submitting fake visit reports or struggling with paper-based detailing.
  • ⚠️ Pharmacies facing stockouts because B2B ordering via phone/email is too slow and error-prone.
  • ⚠️ Inability to track complex promotional schemes (e.g., "Buy 10 strips, get 1 free") accurately across different territories.
  • ⚠️ Lack of real-time visibility into secondary sales (from the distributor to the retail pharmacy).

How We Solve These Challenges

Problem: Field Sales Verification (MR Tracking)

Solution: We develop native mobile apps for MRs with geo-fencing. The app requires the MR to be within a 50-meter radius of the doctor's clinic to "Check-In" and log the visit, providing management with 100% authentic field activity data.

Problem: B2B Complex Pricing

Solution: We build B2B ordering portals (Web/App) for pharmacies. The custom backend handles intricate pricing matrices—automatically applying specific discounts, tax rules, and promotional schemes based on that specific pharmacy's historical tier, instantly generating an accurate invoice.

Digital Transformation Strategy

We digitize the doctor detailing process (E-Detailing). Instead of carrying heavy brochures, MRs use custom tablet apps featuring interactive, animated medical presentations. The app tracks exactly which slide the doctor spent the most time looking at, feeding that data back to marketing to refine their drug pitches.

Generative AI Use Cases

  • 🤖 AI route optimization for MRs, automatically suggesting the most efficient driving path to hit their target doctors for the day.
  • 🤖 Predictive analytics on the B2B portal that analyzes a pharmacy's ordering history and automatically suggests reordering a specific antibiotic before flu season peaks.

Workflow Automation

We automate the Claim Settlement process for distributors. When a distributor gives a promotional discount to a pharmacy, they submit the claim digitally via the portal. The software automatically cross-references the invoice with the active corporate scheme and approves the credit note instantly, eliminating weeks of manual auditing.

Success Stories

Top 10 National Pharma Distributor

Result: Deployed a custom SFA app with geo-fencing for 500+ MRs and a B2B ordering portal. Increased MR productivity by 25% and shifted 60% of wholesale orders from manual phone calls to the automated portal within 4 months.

Frequently Asked Questions

Can the MR app track physical drug samples given to doctors?

Yes. Compliance with the PDMA is critical. We build workflows where the MR selects the sample batch in the app, and the doctor signs directly on the tablet screen with their finger, instantly generating a compliant digital receipt.

Can pharmacies order directly through a mobile app?

Absolutely. We build B2B Pharmacy Apps. The pharmacist can open the app, view live inventory at your distribution center, see their specific contracted prices, and place an order with one tap, drastically reducing your call center volume.